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Customer Needs

Why setup a new business unit?

By August 18, 2022September 7th, 2022No Comments

Everyone in corporate innovation knows that you need to set up a separate business unit to maximize your chances for success with corporate innovation. The reasons behind this are critical to understand.

Why setup a new business unit?

  • New cost structures
  • New culture and values
  • New processes
  • Less conflict of interest.
  • New market size appreciation.

If a new venture is going to be disruptive to your core business, needs to be separate unit. Otherwise it will conflict with the core business and core business will swamp / kill the innovation.

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