You know how to solve the problem. No one can do it better.
The problem is, you don’t know what problem to solve. Figuring out WHICH problem to solve is the heart of the challenge of corporate innovation.
You probably have a database with hundreds–if not thousands–of ideas. Which ideas should you work on? How do you prioritize what matters the most to customers?
Your EIR is trained in a unique methodology to help you prioritize and understand what your customers are trying to do so you can serve them better.
