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Design thinking can fail to change a culture. The reasons for this fall into two categories:

Individual Limits

  • Misunderstanding the conceptual framework
  • Fear of failure
  • Lack of process practice
  • Poor team selection and formation

Politics and Organization

  • Conceptual blocks
  • Semantic gaps
  • Social barriers
  • Lack of influencers
  • Lack of C-level support

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