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Customer Needs

Values for Corporate Innovation

By August 17, 2022September 7th, 2022No Comments

Values help with prioritization. Values often represent constraints that may jeopardize new ventures. Low margins or small markets may be non starter because it’s not acceptable to values. Typically, for very large companies, small markets are too small to move the needle and are quickly culturally dismissed. 

Values are the criteria by which resource allocation decisions are made. 

An organization’s processes and values ensure that it can only create sustaining innovations.

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