Can’t use market size in corporate innovation. This is the death of the innovation. This forces innovations to chase big markets, not small growth markets. Forces companies to target innovation as sustaining in exciting market.
Corporate innovation all about new innovations in new markets.
Small divisions within big companies are how you get managers excited about emerging markets and opportunities. It has to be so small that even a small market would not kill the new venture. Small divisions are how you combat bigco handicaps.