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Innovator’s Solution argues companies can build a growth engine by following these four steps:

  1. Establish a steady rhythm of continual innovation launches
  2. Get the CEO or a very senior, influential executive to be heavily involved in the effort
  3. Build a stable team of movers and “shapers” to shape ideas into disruptive business plans that can get funded and launched. These people are responsible for collecting ideas and shaping them, and not subject to normal core business processes and budgeting. 
  4. Develop a system for training people throughout the organization to take ideas to movers and shapers so they can launch. Especially focus on training sales, marketing, and engineering people–those who are in direct contact with markets and technologies.

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