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Customer Needs

Paradox of Innovation Planning

Usually, when people think of innovation it is the antithesis of innovation. Innovation, in most people's minds, is messy and chaotic--the opposite of comprehensive planning.…
Matt
October 27, 2022
Customer Needs

Too Many Ideas

Yes, there is such a thing as too many ideas. Corporate innovation is not an "idea" problem. If you were to create a company contest…
Matt
October 17, 2022
Customer Needs

What is Innovation?

What is innovation? Simply the process of figuring out what customers want. It’s the creation of a product or service that creates significant value of…
Matt
October 17, 2022
Customer Needs

Business Model Shifts

Innovation around business models can be incredibly difficult. Why is it so hard? There are two fundamental problems. First, organizations and leaders don't have much…
Matt
August 30, 2022